Learn WSQ Approved Digital Marketing Certification Course in Singapore

WSQ Digital Marketing Course is the best value of money course, Learn step by step how to market a business online from scratch across all the major marketing channels.

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Course Outline

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Quick Register

Schedule: All-in-One WSQ Digital Marketing Course

Days: 2 Days

Duration: 14 Hours

Timings: 9:30 AM - 5:30 PM

10 Anson Road, 26-08A International Plaza, Singapore 079903

Register Now

Search Engine Marketing (SEM) Course

TGS-2024046791

Course Duration- 14 Hours

Course Subsidy Validity-
13-06-2024 - 12-06-2026

Days: 2 Days

Duration: 14 Hours

Timings: 9:30 AM - 5:30 PM

10 Anson Road, 26-08A International Plaza, Singapore 079903

Register Now

Search Engine Optimization (SEO) Course

TGS-2024046816

Course Duration- 14 Hours

Course Subsidy Validity-
14-06-2024 - 13-06-2026

Days: 2 Days

Duration: 14 Hours

Timings: 9:30 AM - 5:30 PM

10 Anson Road, 26-08A International Plaza, Singapore 079903

Register Now

Social Media Marketing (SMM) Course

TGS-2024047503

Course Duration- 14 Hours

Course Subsidy Validity-
03-07-2024 - 02-07-2026

Training fee: WSQ Digital Marketing Course

Before funding Bundle Course Fee: $1650.00/pax + 9% GST.

Funding: (GST included) SEO Course

*The funding amount mentioned is indicative and will be confirmed upon registration.

		Self-sponsor/ Non-SME Company Sponsor		SME Company Sponsor
	Full Course Fee (no funding)	Age 21-39 S/PRs (SkillsFuture Funding Baseline)	Age 40 & above (SkillsFuture Mid-career Enhanced Subsidy)	SME Company Sponsor (SkillsFuture Enhanced Training support for SMEs)
Full Course Fee (bef funding)	$550.00	$550.00	$550.00	$550.00
SkillsFuture Funding (WSQ)	0	$275.00	$385.00	$385.00
Total Net Fee	$550.00	$275.00	$165.00	$165.00
GST (On Full Fee)	$49.50	$49.50	$49.50	$49.50
Total Payable (after GST & funding)	$599.50	$324.50	$214.50	$214.50

Payable using SkillsFuture Credit SFC for SGs above 25

Funding: (GST included) SEM Course

*The funding amount mentioned is indicative and will be confirmed upon registration.

		Self-sponsor/ Non-SME Company Sponsor		SME Company Sponsor
	Full Course Fee (no funding)	Age 21-39 S/PRs (SkillsFuture Funding Baseline)	Age 40 & above (SkillsFuture Mid-career Enhanced Subsidy)	SME Company Sponsor (SkillsFuture Enhanced Training support for SMEs)
Full Course Fee (bef funding)	$550.00	$550.00	$550.00	$550.00
SkillsFuture Funding (WSQ)	0	$275.00	$385.00	$385.00
Total Net Fee	$550.00	$275.00	$165.00	$165.00
GST (On Full Fee)	$49.50	$49.50	$49.50	$49.50
Total Payable (after GST & funding)	$599.50	$324.50	$214.50	$214.50

Payable using SkillsFuture Credit SFC for SGs above 25

Funding: (GST included) SMM Course

*The funding amount mentioned is indicative and will be confirmed upon registration.

		Self-sponsor/ Non-SME Company Sponsor		SME Company Sponsor
	Full Course Fee (no funding)	Age 21-39 S/PRs (SkillsFuture Funding Baseline)	Age 40 & above (SkillsFuture Mid-career Enhanced Subsidy)	SME Company Sponsor (SkillsFuture Enhanced Training support for SMEs)
Full Course Fee (bef funding)	$550.00	$550.00	$550.00	$550.00
SkillsFuture Funding (WSQ)	0	$275.00	$385.00	$385.00
Total Net Fee	$550.00	$275.00	$165.00	$165.00
GST (On Full Fee)	$49.50	$49.50	$49.50	$49.50
Total Payable (after GST & funding)	$599.50	$324.50	$214.50	$214.50

Payable using SkillsFuture Credit SFC for SGs above 25

Kindly note that you are required to achieve a minimum of 75% attendance and be certified competent in all the assessment components. Should you fail to meet the attendance/assessment requirements and/or terms and conditions of SSG's funding, you will not be eligible for the course fee funding and will have to bear the full course fees.

*) SFEC, Absentee payroll and WSS funding also applicable for WSQ courses. For further details please refer to WSQ Funding by Skilllsfuture SG – Inspizone Trainings

Discount policy:

4 pax from a same group: 5% discount for each person
5 pax from a same group: 10% discount for each person

Assessment Plan:

Practical Performance: 1 hour

Who Should Attend This WSQ Digital Marketing Course in Singapore

WSQ Digital Marketing Course in Singapore is ideal for marketing professionals, entrepreneurs, and business owners looking to enhance their digital marketing skills and drive online growth through effective search engine and social media strategies.

Analyst

Business professionals

Marketing Professionals

Training Professionals

Student

Course Completion Requirements:

For courses with assessment (WSQ courses): minimum 75% attendance is required and passing the assessment is a must for completion of course and receiving certificate.

Entry Requirements

Above 16 years old

High School Level English

Basic internet & computer operation skills

What You Will Learn in Digital Marketing Course?

WSQ Approved Digital Marketing Certification Course in Singapore

Course Objectives

This course sets out essential concepts and skills relating to the fundamentals of digital marketing.

On completion of this course, a learner will be able to define different elements of digital marketing, understand what goes into a campaign, and identify the typical goals used.

Specifically, learners will be able to:

Understand key concepts of digital marketing, including advantages, limitations and planning.
Understand various web presence options and how to select appropriate keywords for search engine optimisation.
Recognise different social media platforms, and set up and use common platforms.
Understand how effective social media management assists in promotion and lead generation.
Use a social media management service to schedule posts and set up notifications.
Understand various options for online marketing and advertising,including search engine, e-mail and mobile marketing.

Why You Should Join Digital Marketing Training?

WSQ Approved Training Center
Updated Course Modules
Hands-on training by Professional experts in Singapore
Step-by-step Course for understanding the role of internet marketing
Practical examples & case studies

Attention to each participant
Curriculum Designed by experts in Singapore
Certificate of Achievement After Completion

What You Will Learn?

You will have a better understanding and clear vision on Digital Marketing
You will learn Search Engine Optimisation, to bring your website on top of Search engines like Google.
You will learn the concept of Google Adwords (Paid Ads or PPC).
You will learn Email Marketing
You will learn Social Media Marketing.

This course will ensure that staff appointed to conduct and manage:

Digital marketing as a competitive business tool.
How these tools and skills can be utilised proactively and constructively.

The course includes units to cover a range of knowledge and skills to fully understand the impact and power of social media and digital marketing in this current age and also assesses learners to ensure they understand digital marketing and its current methodology, practice, and tools.

Why Choose Digital Marketing:

Upgrade Your Digital Marketing Skills in Two Days – Now this Digital Marketing Training comes with up to 90% Fund from SSG, and an international certificate from ICDL & SSG upon completion.

Our Digital Marketing Course teaches the students how to mark their brands place in the marketing world using digital marketing channels such as google awards, search engine optimization and all. This course teaches how to generate business from internet, how to earn money from website, how to build highly targeted traffic to the website, how to search keywords and many other such functions.

By the end of the entire syllabus the students will have a string command over the points mentioned above.

learn digital marketing course in singapore

Grants available

WSQ

Singapore Workforce Skills Qualifications

WSQ Fund: Baseline funding deduction upto 70% for Singaporeans/ PRs. Further SFEC, Absentee Payroll and WSS applicable.

SkillsFuture Eligible

SkillsFuture Credit: Singaporeans can use $500 SkillsFuture Credits for this training to offset the course fees

PSEA

Post-Secondary Education Account

PSEA Funds: are available for Singaporean Citizens to cover the approved fees and charges related to WSQ programs.

SFEC

SkillsFuture Enterprise Credit

SFEC Funds: Eligible companies can offset up to 90% of the payable amount via SFEC

Absentee Payroll

Absentee Payroll Funds: Eligible companies can reimburse $4.50 per hour/pax joining our courses from Absentee Payroll

WSQ Search Engine Optimisation (SEO) Course Outline

Lesson 1

Interpret the relationship between the principles of search engine optimisation and website internet marketing strategies.

Lesson 2

Perform keywording to enhance search engine visibility and effectiveness of digital content.

Lesson 3

Evaluate competitor advertising links to provide insights for marketing strategies.

Lesson 4

Administer search engine programs to improve search engine visibility and performance.

Lesson 5

Analyses the key performance indicators from SEO efforts across various digital channels.

Lesson 6

Identify trends and developments in emerging technologies that have impacted the digital marketing landscape

Lesson 7

Establish clear communication channels to share SEO insights with content teams to optimise content creation.

Lesson 8

Develop search engine marketing strategies for implementation of marketing campaigns.

WSQ Search Engine Marketing (SEM) Course Outline

Lesson 1

Identify trends of different social media platforms to optimise ad copy.

Lesson 2

Analyse website analytics using quality score and conversation rates to optimise ad campaigns.

Lesson 3

Analyse daily performance of PPC account across multiple advertising platforms to enhance campaign.

Lesson 4

Develop appropriate strategies for paid search advertising with actionable metrics from keywords segmentation .

Lesson 5

Evaluate the impact of poor-quality traffic with targeted digital adver tising techniques and third-party tools.

Lesson 6

Generate customer reporting on paid search initiatives from spilt testing techniques conducted on different websites, layout and design.

WSQ Social Media Marketing (SMM) Course Outline

Lesson 1

Develop structured strategies in line with organisational objectives for their social media marketing campaign

Lesson 2

Evaluate the feasibility of social media marketing opportunities according to the social media platform functionalities and capabilities.

Lesson 3

Determine the suitability applications of various social media platforms including their usage policies and compliance with privacy legislation

Lesson 4

Assess the effectiveness of social media marketing by monitoring the outcome from building up the community of advocates on the platform.

Lesson 5

Evaluate the impact of organisation social media marketing based on consumer reviews, user-generated content and the behaviour of the online customers

Lesson 6

Establish social media marketing objectives with scheduling tools to ensure adherence to copyright and intellectual property laws.

Reviews of our students

Sarah Lah

4 months ago

Great excel course by Bee Hoon for 3 Days. Trainer was humorous and contextualised the info learnt in real life examples. Exercise files were easy to follow also.

Arun Dixit

11 months ago

I attended the excel course, our trainer Valene was really patient and well versed. The training environment was really good, I will definitely go again. Will recommend to my friends and family for sure.

Cara Chan

4 days ago

Attended WORDPRESS WEBSITE CREATION COURSE on 25 Sep 2023. Really appreciate the training made simple for beginners like myself. The trainer Mr Abhinay gave clear explanations and repeated many times to make sure we understood. Understanding how Wordpress works enabled me to navigate my company website and make updates efficiently. Unfortunately, the plug-in used by my company website was not taught in the course; which is understandable given the many different types of plug-ins available.The staffs were helpful and understanding when I was unable to log-in my singpass for attendance. It was overall an enjoyable experience to me. Snacks and beverages at the pantry was a bonus, too! Thank you, Inspizone!

Joanna

10 months ago

Thank you for the practicable courses. Lessons were conducted at a comfortable pace. Trainer Ms Mridula is knowledgeable, very helpful and encourages class participation to liven up the sessions. She also shared about how the tools can be applied in our work. Both intermediate and advanced excel courses exceeded my expectations. Thank you.

Guido Sudero

11 months ago

The course was effective for my purpose, the Teacher was clear and professional and she covered all the various aspects in an extensive and careful way. Then, the follow up they do, sending the course material to all Students is also good. Indeed a good Excel course for a beginner.

Avira Dixit

a year ago

I attended their 3 days excel training. I must say this is one of the best training places here at Singapore. They provide full training materials, you dont even need to bring your own laptop. Their course content was appropriate and examples used for explanation were relatable. The instructor was very patient and cleared all our doubts. Highly recommend!!

Leanie Lee

a year ago

I have just completed my excel levels 1 & 2. Trainer Bee Hoon is great. Her training was clear, audible & practical. A professional trainer indeed. Initially I was having some difficulties in my enrolment, but both the administrators Emma & Huyen were very helpful, patient, accommodating & efficient in their service, making it a pleasant experience I have had with InspiZone. InspiZone Highly recommended.

Wenyan Yeo (W)

7 months ago

Attended the MS Excel course (Beginner & Intermediate) on 25 & 26 Aug. Ms Koh Bee Hoon was the trainer for the above mentioned course. Ms Koh is very knowledgeable and patient, she makes sure everyone in the class understands the current topic before she moves on to the next. The lesson pace is very manageable too. After attending the course, I have learnt much more functions about MS Excel! Highly recommend this course to anyone who wish to learn more about MS Excel.

Lucia

a year ago

I have attended their MICROSOFT OFFICE EXCEL 2016 – INTERMEDIATE & ADVANCED LEVELS training. The trainer Bee Hoon is knowledgeable, patient and made online training an enjoyable hands-on experience. I would recommend the course for anyone wanting practical training, and I hope that there will be more online classes in the future.

J Quek

2 years ago

I am so glad that I had clicked on the site of Inspizone and decided to give a try on one of their courses, Master Excel Training. And I've got more than what I expected, I have done the course many years back but the trainers were never generous with their tips but Bee Hoon, a big "WOOW" she is very generous with the tips and know-how that I had never known before and she is very patient ...gosh! Fantastic trainer!! The Training Coordinator, Sophia, she was very helpful from the moment I send in my request and questions, she patiently guided me from registration, claiming my skill future till the approval and giving me the class schedule. A big thank you and great service! The school, wow!! I never have seen a school supplying such a well-stocked and premium snacks for students/trainees, the class welfare is really great and taken care of!! Thank you! I will definitely recommend Inspizone and I will keep a lookout for other courses that they have.

Katherine Ang

a year ago

I have researched on a few training centres before deciding on Inspizone. Very happy that I have chosen the right one! I have attended Microsoft Excel Intermediate & Advanced Class by Bee Hoon. She is super good, knowledgeable and clear with the online class. If you have any doubts she will also guide you patiently and ensure that you know how the functions work. If you are a beginner or you want to brush up your excel skills Bee Hoon will be my number one recommendation! 🙂 My training coordinator Emma has been very helpful towards my question too. Will definitely sign up for more courses with Inspizone!

Patricia Tong

5 years ago

Attended MS Excel 2013 Intermediate and Advanced levels. IT Trainer Ms Asha was patient and knowledgeable. Her lessons were conducted systematically. Additionally, their Project Coordinator Ms Huyen took efforts to text reminder a day before; kept the place neat and clean; and making sure refreshments were ready and adequate.

alex koh ming

3 years ago

BEST EXCEL TRAINING

Jacqueline Lee

2021-09-22

Went for a accounting course, Steven was friendly and helpful

Guido Sudero

2021-09-01

The course was effective for my purpose, the Teacher was clear and professional and she covered all the various aspects in an extensive and careful way. Then, the follow up they do, sending the course material to all Students is also good. Indeed a good Excel course for a beginner.

THIRUMALA DEVI

2021-09-15

Here i attended two courses. The Teacher is more knowledgeable person. I attend here accounts and Corporate Tax Singapore courses. really ill recommend this institute.

Lachu Gandhi

2021-09-07

Content of the course is appropriate. Trainer valene was very good and interactive. The place, course materials, the presentation and content of the material everything were clear and precise and she gave proper response to the queries raised. The place is well maintained too. Overall, a good experience and sure, I will recommend inspizone to my friends who are keen on upgrading themselves.

shengwei tan

2021-07-01

Stella is a great lecturer, the lesson taught are well orderly manner for each day which preps in beforehand and learning better.

Grace CH Ong

2021-06-11

A very useful course with laptops provided and sample datasets for our training. Training was very well-paced and clear, helpful for learning. Trainer also was happy to go around assisting when needed and managed queries well for us. Happy to have participated in a course at Inspizone 🙂

FAQ WSQ Digital Marketing Course in Singapore

Why should I go for a WSQ Digital Marketing Course?

This is the world of the digital era, and it's a fact that if you don't know digital marketing in 2022, you're not even a marketer who can face and compete with this fast-paced market. WSQ digital marketing course Singapore helps you enhance your skills and lets you promote your business online. It grooms you in a way so that you can become a marketer who's capable enough to penetrate deep into the market and find the right audience for the business.

What if I fail/did not complete the assessment?

You will be considered non-competent and no Statement of Attainment (SOA) will be awarded.
You are required to pay the complete course fee, which includes the SSG's funding requirement.

Why should I choose WSQ Digital Marketing Course Singapore?

WSQ Digital Marketing Course Singapore is created to provide quality training to upcoming marketing professionals. It is one of the best investments you're ever going to make on yourself as it aims to develop your skills and make you industry ready. With WSQ Digital Marketing Course Singapore, you'll get:

Expert local trainers
Hands-on training by experts
Certificate of achievement
Well-structured modules to cover every single aspect of digital marketing

Who are eligible for Digital Marketing Course Singapore?

WSQ Digital Marketing Course Singapore is eligible for anyone and everyone who's interested in the field of marketing. However, it is ideal for:

Job seekers
Bloggers
Entrepreneur
Marketing professionals
Students
SME employees

Which topics I will learn in digital marketing training?

WSQ Digital Marketing Course Singapore aims to clear your basics and make you a robust digital marketer who's fully aware of all the tactics and know what's going on in the market. In this course, you'll get to learn:

Email marketing
Google Ads
Search engine marketing
Search engine optimization
Social media marketing
ORM, blogging and campaign management.

What is the future of digital marketing?

We're in a generation where everything is online. Anything and everything is just a click away. You can explore and learn new things within a fraction of a second. All thanks to the internet and technological advancements. This creates an increase in the demand for digital marketers and trained professionals, who can cater to business needs. Knowing digital marketing unlocks multiple career paths like freelancing and consulting, or you can even set up your own full-fledged digital marketing agency serving your own set of clients. It is a booming field, and it is expecting more advancements in the coming time.